The blog.
Straight talk on marketing for small businesses. Also a live sample of the writing you'd get.
Stop Prompting, Start Briefing: How to Set Up AI So It Actually Knows Your Business
The prompt is the least important part. What the AI knows before you type anything is what decides whether the output is any good.
Read the postStop Prompting, Start Briefing: How to Set Up AI So It Actually Knows Your Business
The prompt is the least important part. What the AI knows before you type anything is what decides whether the output is any good.
The 5 Documents Your AI Needs Before It Writes Anything for You
One afternoon of writing down what you already know. After that, every piece of AI content starts from your business instead of the internet's average.
Why "Write Me a Blog Post" Gets You Garbage (and the Chain That Doesn't)
One big request gets you one average answer. Seven small steps, each checked before the next, get you something worth publishing.
Why All AI Content Sounds the Same, and How to Make Yours Sound Like You
You can spot it in one sentence. That's not because AI can't write. It's because nobody told it who it was writing for.
How to Get Your Business Recommended by ChatGPT
Nobody can promise you a spot in ChatGPT's answers. But you can stop making it impossible.
5 Marketing Jobs a Small Business Owner Should Hand to AI This Week
Not someday. This week. Five jobs, the prompts to use, and the one thing to check before anything goes out.
What to Give AI and What to Keep Human in Your Marketing
AI should do the production. You should do the judgment. Mix those up and you get either slop or burnout.
Missed Calls Cost You More Than Bad Ads
Owners blame the ads. A lot of the time, the leak is the phone nobody answered.
Too Busy to Market? The 2-Hour-a-Month Plan for Owners Who Wear Every Hat
You don't need a marketing department. You need four small habits, done every month, in about two hours total.
Do You Need a Full-Time Marketing Person? Probably Not Yet
A full-time marketer costs a lot more than the salary, and one person still can't be good at everything. Here's how to tell if you're ready.
Fractional Marketer vs Agency vs Full-Time Hire: The Real Cost for a 5-Person Business
Three ways to get your marketing done. Only one of them makes sense for most 5-person shops, but not always the one you'd guess.
Fractional CMO vs Fractional Marketer: Which One a Small Business Actually Needs
A fractional CMO manages a marketing team. If you don't have a marketing team, you're paying someone to manage nobody.
What to Hand Off First When You Can't Do Your Own Marketing Anymore
Don't hand off whatever is most annoying. Hand off whatever is costing you money, then the work that never gets done.
How Much Should a Small Business Spend on Marketing? An Honest Answer
The percentage rules are a starting point, not an answer. Start from your goals and what a customer is worth, then split the money the right way.
Franchise Owner? Here's the Local Marketing Corporate Isn't Doing for You
Corporate builds the brand. Your territory is where the customer actually gets won, and that part is usually on you.
Your Franchise's Google Business Profile Is Your Job, Not Corporate's
Corporate may own the listing. You're the one with the photos, the customers, and the reasons people should pick you.
Is Your Franchise Ad Fund Working in Your Territory?
You pay into it every month. You deserve to know what it's doing in your zip codes.
Are Google Local Services Ads Worth It? An Honest Take for Home Service Owners
Pay per lead sounds like a no-brainer. Sometimes it is. Here's when Local Services Ads earn their spot, and when they don't.
How to Get More Google Reviews Without Begging
You don't need to beg, bribe, or buy. You need a system that asks every happy customer at the right moment, every time.
Marketing Help in St. Louis: What a Small Business Should Actually Pay For
St. Louis isn't one market. It's dozens of them. Your marketing should know the difference.
Why You're Paying $4,000 a Month for Four Blog Posts
It isn't because content is hard. It's because the agency business model only works when you get less.
Why We Produce Your Social Posts a Quarter at a Time
Batching is faster, more consistent, and frees your hours for the work that actually grows the business. So why won't agencies do it?
The Agency Model Is Dead. Here's What Replaced It.
Agencies were built for a slower world. The tools changed, the economics changed, and now the overhead is just overhead.
What a Fractional Marketer Actually Does All Month
No mystery, no black box. Here's how 15 hours a month actually gets spent, week by week.
Google Ads for Roofers: The 5 Mistakes Burning Your Budget
Most roofing ad accounts aren't underfunded. They're unfocused. A small budget aimed at the world buys almost nothing.
Is AI Content Killing Your SEO? Only If It's Lazy.
Google doesn't care how your content was made. It cares whether it helps anyone. The difference is the process behind it.
Your Google Business Profile Is Your New Homepage
For a lot of your customers, the decision happens on Google's map listing. Many never click through to your website at all.
Nothing matches that yet.
Try a different word or topic. Or ask me directly on a call. If it's a good question, it'll probably become a post.